Jam for imagination
Nokiakka is award-winning artisan jam that was born from two people's love for food, each other, and jam, where genuine ingredients, strong traditions, and boundless creativity meet.
VAGANZA:
Brand Strategy / Visual Identity / Packaging Design / Photography / Website design
Jam that makes everything sooooooooo good.
Nokiakka’s challenge is to make jam made from North Karelian vegetables taste good in everything that is desired to be good. Therefore, it cannot be like berry jams. Therefore, it cannot be boring. Nokiakka inspires to be open-minded, creative, and to do things based on senses. We developed the slogan "Jam for imagination" around the brand. In this way, diners were encouraged to boldly try the jam in different culinary experiences. We also introduced "Nordic Premium Jam," a new jam category emphasizing the quality of ingredients and our northern heritage in global markets.
Ruggedly luxurious
The visual style was crafted to be clear, ruggedly luxurious, and international. For the colors, we aimed for straightforwardness: carrot jam is orange, and beetroot jam is purple. Simple. This makes it easy to tell our products apart on the shelves and to add new products with just small changes. The typography lends a touch of luxury to the appearance without resorting to the clichés typically associated with luxury products. And for the photos, we took inspiration from fashion shoots, which really makes Nokiakka’s jams stand out in the world of jams.
