Say no to bad coffee
Kirjalan Paahtimo is a small coffee roastery where the flavors of the world meet the craftsmanship of the Saimaa region.
VAGANZA: Brand strategy / Visual identity / Package design
PARTNERS: Photography and video: Pihla Liukkonen
Turning everyone into the barista of their own life
Making coffee is a ritual. For some, it's sacred; for others, it's an everyday activity. Kirjalan Paahtimo provides a springboard into the world of coffee. But they are not satisfied with just being coffee makers. They are activists and consultants of good coffee. They create culture where everyone can brew the best cup of coffee in their life.
Relaxed, gentle, and full of life
The brand of Kirjalan Paahtimo is neither official, declarative, nor boring. Their brand colors outside the lines. It dares to dance on an empty dance floor. And it raises its cup high to good coffee and mornings scented with the aroma of coffee. Kirjalan Paahtimo doesn’t try to sound or look like it’s from somewhere else. It sounds like a world conqueror from Mikkeli—calmly and gently.
Saving the world from bad coffee
Kirjalan Paahtimo believes in the power of good coffee—its ability to bring people and the whole world together. You can drink coffee with others, but with your coffee, you're never truly alone. It serves as a driver of thoughts, a mediator of better conversations, and a creator of experiences. That’s why it matters what kind of coffee we drink. Kirjalan Paahtimo is the rescue team for good coffee, where, packet by packet and cup by cup, good coffee wins.